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RE: Project idea: computer versions of Steve Jackson games

To: "'REALbasic Games'" <realbasic-games at lists dot realsoftware dot com>
Subject: RE: Project idea: computer versions of Steve Jackson games
From: "Lynn Fredricks" <lfredricks at proactive-intl dot com>
Date: Tue, 14 Feb 2006 07:48:45 -0800
Delivered-to: realbasic-games at lists dot realsoftware dot com
Thread-index: AcYxOZF2qS9H/hhITX+GzuQ/VAhZQwAQ2TVA
> 1. SJG is ver pro Mac and would love to see Mac version of 
> their games and or character generators. Basically the 
> companies that do approach them don't do cross platform.  I 
> have talked to them about the benefits of RB if they wanted 
> to do anything in house etc.

Don't sell the technology, sell the solution -- these guys are designers :-)

> 2. The RPG market is dead.
> AKA there is basically no money in it.
> Margins are horrible.
> 
> 3. There is money to be made in board games and licensed board games.
> Margins are good and license = free advertising.
> This is also fairly true for video game licenses.
> At least 3 game companies in the twincities make most of 
> their money by producing games for licensed properties.

Board games have a broader appeal and while margins arent all that
different, the price range is broader. However COGs except in the value
portion are creeping upwards.


> 4.
> 
> 95% of the paper game market are tiny garage shops.
> What this means is that...
> 
> A. They are a lot less protective about IP in general.
> B. They are more open to licenses based on a %.
> C. Try offering a %.
> If that fails offer money up front.
> 
> Start low...

Exactly! Since paper games have terrible margins comparatively to software,
they are preconditioned to say yes in many respects.

> I know a few  successful product lines that have been 
> licensed for a few thousand dollars. Money talks but in this 
> market a LOT less money then normal will get you in the door.

$5K-$10K will actually net a few product licenses. But known licenses
(insert your favorite movie or tv show) generally have separate terms, ie
"you have 2-5 years to net a return, then we renegotiate".

Best regards,

Lynn Fredricks
President
Proactive International, LLC

- Because it is about who you know.(tm)
http://www.proactive-intl.com



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