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Re: MwRB Press Release Program, Marketing Functions

To: REALbasic Network Users Group <realbasic-nug at lists dot realsoftware dot com>
Subject: Re: MwRB Press Release Program, Marketing Functions
From: Will Leshner <leshner at ljug dot com>
Date: Wed, 26 Mar 2003 13:48:36 -0800
That all sounds very good. I've really enjoyed being a part of the MWRB program up till now, and I look forward to all the great stuff it sounds like you've got planned for the future.

I completely agree with your comments about keeping track of customers. In my case, it doesn't make that much sense as my products are free and will remain free. I *am* working on something that I plan to charge money for and in that case I will be keeping track of my customers.

Thanks.

On Wednesday, March 26, 2003, at 12:54 PM, PR wrote:

I welcome you to work with the new program and see how things change; I
believe you will see ENHANCED value for your releases, IMPROVED responses from prospects and customers and a general sense that the program adds more
VALUE for your company.

On the adjunct matter of collecting customer information so you can update
them on product updates, I would highly recommend that you make this a
priority for your company.  This will be very important to you as your
products and company grows and matures. Saying you don't collect that
information today is one thing, saying you are not considering ways to do so and that you don't plan to in the future, I think, is leaving the ability of your customers to get improved versions of your product up to random news
releases that the media may or may not pick up.



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