On Jan 31, 2006, at 8:30 PM, Thom McGrath wrote:
I have experience in various forms of printing, so this is not an
issue for me.
As I thought about it more, I realized the cost would not be worth
it. This will be a small product and I am only asking $12 a
license, so a boxed version would not be a good idea. There is a
reason why you don't find much quality $12 software at the Apple
Store, for example.
Thanks for all the responses, however.
It would take a lot of sales to recover the printing costs if your
software is only $12... plus you would have to increase the total
order price to almost $18 to cover shipping; and if you are selling
it through retail chains, you would have to sell it to the retailers
for about 50% list price.
But for future reference:
The most cost effective product packaging is the clam-shell DVD
case. Just get a 4 color print to insert inside the outer plastic
covering and you have a professional looking package -- if you go to
a big software retailer you will see a lot of software in this type
of packaging. You can look around on the internet for good printing
deals and get a single-sided letter sized gloss print pretty
inexpensively.
The inside is where the cost can really add up, because you need to
manufacture a CD. There are three methods that you can choose here:
1. Make a separate CD master for each product. When a new version
comes out, you chuck the old CDs (or provide software updates on your
website). Only cost effective for mass distribution.
2. Make a single CD master containing all of your products, but only
include the serial number for the product they purchased (other
products are available for demos). When you come out with a new
version of any of your software, you chuck the old CDs or you list
your physical delivery as "out-of-stock" until you get the new CDs.
Cost effective for medium-sized distribution.
3. Get a CD-R silkscreened with your logo, website and contact
information. Then you can burn whatever you want whenever you want.
Cost-effective, but only really practical for small-sized distributions.
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